Abby Smiley-Krause was at rock bottom when fitness saved her life. Now the certified personal trainer and certified nutritionist is using that same approach to help thousands of people over 40 break free from diet culture and rebuild their identities through her company, Your Fitness Chick.
“Fitness gave me my life back. Now I use it to help others take theirs to the next level,” says Smiley-Krause, who holds degrees in Alternative Medicine and Metaphysical Science alongside certifications in personal training, nutrition, strength and conditioning, and accountability coaching.
The online fitness and mindset company has carved out a unique position in the crowded digital wellness space by combining science-backed fitness programs with deep psychological transformation work. Rather than pushing quick fixes or summer shred programs, Smiley-Krause focuses on helping clients rewire their mindsets while building sustainable strength and health habits.
Her flagship offering, Unstoppable 2.0, is a 12-week program that she calls a “total life reboot.” The program blends fitness training, nutrition guidance, mindset rewiring techniques, audio pep-talks, and structured accountability systems. It’s designed specifically for people who are tired of starting over with their health goals.
“You can’t build a new body with the same old mind. If you don’t change your identity, you’ll keep sabotaging the results,” Smiley-Krause explains. This philosophy permeates all of her company’s offerings, from the Sync Strength custom coaching program to the Momentum Mastery monthly membership that helps clients maintain progress after completing major transformations.
The business model includes multiple tiers of support. Daily Rep provides a library of home and gym workouts for $32 monthly, while Fuel Fixed offers monthly sample meal plans designed to improve energy and metabolism. She’s also launched a supplement line targeting the specific needs of people over 40, focusing on energy, recovery, and sustainable results.
Smiley-Krause’s journey to fitness entrepreneurship came through personal struggle. After battling depression, self-medicating with alcohol, trauma, and two divorces, she discovered that physical training could serve as a vehicle for rebuilding self-worth and identity. As a competitive figure athlete, she learned firsthand howtransformative fitness programs could reshape not just bodies but entire lives.
“I’m not just helping people lose weight-I’m helping them lose the stories that kept them stuck,” she says. This message resonates particularly with her target demographic of people 40 and older who often feel overlooked by mainstream fitness culture’s focus on younger audiences.
Her approach extends beyond traditional fitness coaching. Through her podcast and speaking engagements, Smiley-Krause addresses the spiritual and emotional components of transformation. She recently released an audiobook titled ” Your Breakthrough Era: Unstoppable Starts Here,” available on Audible, iTunes and Amazon which blends some of her personal story with practical mindset strategies.
The company’s growth reflects a broader shift in the fitness industry toward more holistic, sustainable approaches to health. Rather than promoting extreme diets or punishing workout regimens, Your Fitness Chick emphasizes building new habits and identities that support long-term wellness.
“The fitness industry sells quick hacks. I teach people how to stop starting over,” Smiley-Krause notes. This philosophy has attracted a loyal following of clients who appreciate the combination of scientific expertise, personal experience, and authentic communication style.
For those interested in beginning their own transformation journey, the company offers multiple entry points. Some start with thecomprehensive coaching programs, while others prefer the self-directed workout libraries or meal planning resources. The growing supplement line provides additional support for recovery and performance.
Smiley-Krause’s mission extends beyond individual transformations. She aims to shift the entire conversation around fitness for people over 40, proving that age doesn’t have to mean accepting decline or giving up on health goals. Through her company, she’s building a community of people who refuse to let their past define their future potential.
As the online fitness market continues to expand, Your Fitness Chick stands out by addressing the deeper psychological barriers that often sabotage physical transformation efforts. By combining fitness expertise with mindset coaching and spiritual guidance, Smiley-Krause has created a model that goes beyond surface-level results to create lasting life changes.
