Booking a block of hotel rooms for a team, a family reunion, a wedding, or a construction crew has long meant hours on the phone, exchanging rate sheets, and waiting for callbacks. groupRooms aims to change that by using artificial intelligence to negotiate group rates on behalf of the customer.
The company, based in Chattanooga, TN, was founded in 2026 with the purpose of helping customers utilize the negotiation platform that hotels offer every day but do not publish. “We built groupRooms.org and our other sites because booking a block of rooms still felt like a full-time job, calls, rate sheets, chasing hotels,” said Jeremy Gant, Founding Partner. “Now one request reaches the hotels, they compete for your group with real negotiated rates, and nobody pays a markup for the match.”
Customers start by requesting a location and dates. The AI then reaches out to hotels on the group’s behalf and negotiates the best possible offers. Those offers come directly from hotels, and the customer can sit back and let them arrive. The process uses AI-powered group hotel rate negotiation to handle the back-and-forth that typically falls on the person organizing the trip.
groupRooms serves teams, reunion groups, wedding groups, and traveling corporate and construction companies. For these groups, booking multiple rooms often involves coordinating different rates and availability at several properties. The platform consolidates that work into a single request.
The company’s database includes 105,000 United States hotels, and it has booked more than $15 million in group business so far in its first year. “We don’t cross our fingers and publish rates that we think you’re going to like,” Gant said. “We reach out to hotels on behalf of your group and negotiate the best possible offers.”
The approach differs from simply displaying published rates. Instead of guessing which rates might appeal to a group, groupRooms contacts hotels directly to negotiate offers. That means the rates a customer sees are the result of an actual negotiation, not an estimate. The AI is trained to negotiate with hotels on the customer’s behalf, according to the company.
For groups that need a block of rooms, the traditional process can involve multiple calls and emails to each hotel, comparing rates, and trying to secure a deal. groupRooms aims to remove those steps by having the AI handle the negotiation and deliver offers directly. The customer does not pay a markup for the match, the company says.
The platform is designed for any group that needs more than a few rooms, from sports teams traveling to tournaments to wedding parties reserving space for out-of-town guests. Construction companies booking extended stays for crews can also use the service. The company’s focus is on making the negotiation process accessible without requiring the organizer to become a full-time travel coordinator.
With 105,000 hotels in its database, groupRooms can reach a wide range of properties across the United States. The $15 million in group business booked in its first year indicates that groups are using the service to secure rooms. The company continues to operate from Chattanooga, TN, and its platform is available at groupRooms.org.