While many organizations focus on a single mission, Candace Perry chose to build an ecosystem of brands designed to support different aspects of everyday life. Through CANDI Collective, she brings together transportation, wellness, personal development, education, and community initiatives under one purpose-driven vision. The organization also develops digital resources, branded products, and lifestyle offerings that support its broader mission of education, personal growth, and community engagement.
The organization operates across multiple sectors simultaneously. Sweet Rides by CANDI handles transportation services with a focus on customer experience. Sugarhill Sanctuary explores wellness and intentional living. This Is My Me Time centers on self-care and personal growth. Each brand operates independently but shares a common thread: helping people move forward in their lives, For Perry, entrepreneurship is not simply about building businesses. It is about creating resources, experiences, and opportunities that help people move forward. Whether through transportation services, wellness initiatives, educational support, or personal development tools, each project is designed with service and community impact in mind.
From Healthcare to Entrepreneurship
Perry brings more than 15 years of healthcare experience to her work, along with a strong history of community involvement and. service, leadership, and volunteer engagement. That background in service shows up throughout the organization’s approach. This isn’t about building businesses for their own sake—the entire structure exists to create what Perry calls “meaningful impact beyond profit alone.”
The community impact initiatives include the Matilda S. Perry Memorial Scholarship, established to honor Perry’s mother’s commitment to education and opportunity. It’s one of several ways the organization puts resources back into the community rather than simply extracting value from it.
A Different Kind of Business Model
What makes CANDI Collective distinctive is its ecosystem approach. Rather than focusing on a single area of interest, the organization brings together multiple brands and initiatives that support different aspects of everyday life. From transportation and wellness to education, personal development, and community engagement, each part of the organization is designed to complement the others while serving a specific purpose.
Perry has also published a guided journal focused on self-reflection and personal growth, adding author to her list of roles. The organization maintains an active online presence that connects these various entrepreneurship and wellness programs under one digital roof.
Expansion Plans
Over the next few years, CANDI Collective plans to expand its portfolio of brands, educational resources, digital products, and community programs while pushing beyond its current regional base. The organization is also expanding its media and storytelling initiatives through podcasting, short-form video content, educational programming, and other digital platforms designed to inform, inspire, and connect with audiences in meaningful ways. The goal is national recognition as a lifestyle and community-impact brand, though the organization emphasizes it won’t sacrifice its core values of leadership, learning, wellness, entrepreneurship, and service to get there.
The long-term vision involves building what Perry calls “a legacy of leadership, service, and positive influence for future generations.” That’s ambitious language, but the organization has already demonstrated it can operate multiple successful ventures simultaneously while maintaining focus on community benefit.
Perry often describes her approach to life, leadership, and personal growth in three words: “Rooted. Grounded. Growing.” Those principles continue to guide both her personal journey and the evolution of CANDI Collective.
As the organization continues to grow, Perry remains focused on creating opportunities for connection, learning, encouragement, and service. While each brand serves a different purpose, they are all connected by a shared vision: helping people navigate life with greater confidence, support, and access to meaningful resources.
