Weiner Crumbly built H.E.R.S on Purpose, LLC around a straightforward idea: every woman has a story worth telling, and those stories can become both healing tools and income streams. The acronym H.E.R.S—Having Every Reason to Succeed—captures the mission of this faith-centered company that combines personal transformation with practical business strategy.
What sets this venture apart is its comprehensive approach. Rather than simply helping women write books, the company addresses the deeper barriers that keep many from completing their projects. Through transformational coaching and author education programs, Crumbly guides clients through mindset shifts alongside the mechanics of publishing. The result: multiple bestselling authors who have gone beyond their initial anthology contributions to publish individual books and launch or expand their own businesses.
From Page to Stage
The company’s work extends beyond traditional publishing. H.E.R.S on Purpose is currently developing a theatrical project based on one of its book collaborations called “Blessed,” literally moving stories from the page to the stage. This type of creative expansion demonstrates how the company helps clients think beyond a single book project.
Crumbly’s impact has earned recognition in her community, including the B-On-U Home Town Honors award for community impact. The company operates on three foundational pillars it calls Story, Strategy, and Security—acknowledging that personal narrative, business acumen, and financial stability must work together for lasting success.
Building Legacy Beyond Books
The company’s scope has expanded to include financial literacy training and life insurance education, reflecting a broader vision of what legacy means. Clients learn to create digital products, develop income streams from their authorship, and position themselves for long-term financial stability. Recently, the company added speaker training to help women share their stories beyond the written word.
The target audience is specific: women who have overcome significant challenges, who feel called to share their experiences but lack the confidence or roadmap to do so. Many are women of color and purpose-driven professionals who describe themselves as having an “inner scribe” that needed permission and direction to emerge.
The anthology format serves as an entry point for many clients. Contributing a chapter to a collaborative book project creates momentum without the intimidation of completing an entire manuscript alone. This approach builds both confidence and credibility, often launching women toward larger creative and business goals.
Crumbly recently shared that she has a new memoir coming out called “CEO in Pink,” inspired by her journey as a breast cancer survivor. Through this project, she has discovered a renewed passion for promoting awareness and using her personal story to inspire and educate others. CEO in Pink also speaks directly to women in leadership who are navigating health challenges while still showing up for their families, careers, and communities. The book encourages women to lead with strength and grace, while still honoring their health and wellness journey, knowing when to rest, when to advocate for themselves, and when to surrender the process to God. This memoir reflects not only her resilience, but also her deep commitment to helping women recognize the power in their experiences and turn their story into purpose.
Looking ahead, Crumbly envisions H.E.R.S on Purpose becoming a nationally recognized name in faith-based empowerment over the next three years. The company plans to expand its work through She Inspires, Inc., a nonprofit Crumbly founded that focuses on literacy, mentorship, and community transformation.
Among its signature initiatives is Walk HER Way, a faith-based Praise Rally and Walk-a-thon created to uplift survivors, encourage early detection, and shine a light on the need for health equity, particularly for Black women who face disproportionate breast cancer outcomes. Walk HER Way blends worship, wellness, and advocacy, mobilizing the community to serve, educate, and support women and families through life-changing resources and outreach. The combination of for-profit coaching services and nonprofit community work reflects the dual commitment to individual success and collective impact.
In a market crowded with self-publishing services and business coaches, H.E.R.S on Purpose distinguishes itself by integrating faith, personal healing, and practical wealth-building. The company’s track record of producing not just published authors but entrepreneurs, suggests this holistic approach to personal development addresses what many women need: permission to claim their voice and a practical path to monetize it.
