A seasoned real estate professional with over 15 years in media and storytelling is expanding her digital footprint through a new YouTube series that combines property market insights with personal narratives and community features.
Alysia Stern, a published author and real estate Broker / Realtor in New York, Florida and Myrtle Beach, is leveraging her extensive background in television hosting and social media strategy to create “Rendezvous with Alysia,” a video series that goes beyond traditional real estate content. The platform features interviews, market analysis, and lifestyle segments designed to connect with audiences on multiple levels.
Stern’s media experience includes hosting television segments, appearing on prime-time shows, and teaching social media strategy for more than a decade. This background informs her approach to content creation, where she aims to present real estate information through what she describes as “a lens of authenticity and heart.”
The series represents a strategic shift in how real estate professionals engage with their audiences online. Rather than focusing solely on property listings and market data, Stern incorporates elements of her personal life, including her role as a Marine mom and entrepreneur, to create more relatable content.
Her approach reflects broader changes in how real estate professionals build their brands in the digital age. By combining property expertise with lifestyle content and personal storytelling, practitioners are finding new ways to differentiate themselves in competitive markets.
The initiative comes as video content continues to dominate social media platforms, with YouTube remaining a key channel for long-form content that can establish expertise and build community. Real estate professionals increasingly recognize the value of creating content that serves multiple purposes – educating potential clients while building personal brands that extend beyond traditional industry boundaries.
Stern’s decade-plus experience in digital marketing and content creation positions her to navigate the technical and creative challenges of building an online presence. Her background teaching social media strategy provides insights into audience engagement and platform optimization that many traditional real estate professionals lack.
The rebranding effort emphasizes Stern’s multifaceted professional identity, positioning her not just as a broker but as a business owner with diverse interests in media and the arts. This broader positioning allows for content that appeals to audiences interested in Myrtle Beach real estate while also attracting viewers drawn to lifestyle and entrepreneurial content.
As traditional boundaries between industries continue to blur, professionals like Stern are creating hybrid career models that combine expertise in specific fields with broader media and content creation skills. This evolution reflects changing consumer expectations, where audiences seek authentic connections with the professionals they choose to work with, whether in real estate transactions or other services.
The “Rendezvous with Alysia” series represents this new model of professional branding, where technical expertise meets personal storytelling to create content that informs, entertains, and builds lasting connections with audiences.
Watch out for the relaunch of her book, “I Wish I Could Go Where You Go” in stores worldwide.
