When a registered nurse with over 15 years of experience received an adult ADHD diagnosis, she went looking for a community of neurodivergent healthcare workers who could relate to her experiences. She couldn’t find one. So she spent a year learning how to start an LLC, market herself, and build what became MDC Life and Health—a coaching platform specifically for healthcare workers navigating neurodivergence.
The company, named after her three sons, takes a deliberately unconventional approach to what’s typically serious territory. Rejecting the clinical aesthetic common in healthcare, the founder designed her platform around bold colors and a comic book theme. She describes herself as “neurospicy” and talks with clients about their “superpowers”—the strengths that come from thinking differently.
From Asking for Feedback to Landing a First Client
The business gained its first client in an unexpected way. While asking a friend for input on the company concept, the friend decided they wanted to become a client instead after hearing what the coaching services for neurodivergent healthcare workers would offer. Within the first year, the company became profitable.
The founder brings credentials including licenses as a registered nurse, public health nurse, and school nurse, along with national certification in school nursing. Her experience spans primary care, triage, and school nursing, where she worked with children with autism, ADHD, and learning disabilities. But her approach intentionally differs from traditional clinical frameworks.
Support Without the Diagnostic Hoops
One distinctive aspect of the business is its accessibility. The term “neurodivergent” isn’t a medical diagnosis—it was coined by a sociologist to describe diversity in how brains work. This creates space for healthcare workers who relate to neurodivergent experiences but haven’t pursued formal testing, which can be time-consuming and difficult to access.
The online coaching programs and group support offer what the founder positions as a more cost-effective and time-efficient option than traditional therapy, though she’s clear it’s not a substitute for medical advice. Services include one-on-one coaching, group support, subscription services, and done-with-you programs, now available through both the web platform and a dedicated app.
Rather than focusing primarily on managing difficulties, the approach emphasizes positive attributes of neurodivergent thinking—though practical strategies for challenges are part of the offering too. It’s what she calls “neurodivergent-affirming support.”
The founder has appeared on three podcasts discussing her work, and her goals reflect the community-building mission that started the venture. She wants to expand to the point of hiring additional coaches and virtual assistants. “The more people I find and connect with, the more I am supported,” she explains, noting that building that supportive community for neurodivergent healthcare professionals was why she started the company in the first place.
