A new screen printing business in Rochester, New York is giving pet owners a unique way to showcase their beloved animals through custom apparel. Howlprints, which opened its doors in May 2025, specializes in transferring customers’ pet photos onto t-shirts and tote bags.
Founded by Thomas Jenkins III, the custom pet apparel service was inspired by his own tree walker coonhound named Sophie. Thomas recognized an opportunity to help fellow pet enthusiasts display their affection for their animals in a personalized, wearable format.
The business model centers on simplicity and customization. Customers submit photographs of their pets, which are then professionally screen printed onto their choice of apparel. The service offers various color options and sizes to accommodate different preferences and needs.
Operating under the motto “your pet your photo your moment,” the company aims to create meaningful keepsakes that celebrate the bond between people and their pets. The personalized nature of the products makes them suitable for everyday wear or as commemorative items for pet owners.
The Rochester-based screen printing service represents a growing trend in personalized merchandise, particularly within the pet industry. As more consumers seek unique ways to express their connection with their animals, services that offer customized pet-themed products continue to gain popularity.
Thomas believes the emotional connection people have with their pets will drive interest in the service. The ability to wear a high-quality image of a beloved pet appeals to animal lovers who want to keep their companions close, even when apart.
For those interested in creating custom pet apparel, Howlprints accepts orders through their website, where customers can explore available options and submit their pet photographs for printing.
