Woman’s Week x Elite Beauty’s Choice: The Best Vitamin C Serums of 2024

Many skincare products went viral over the last year, including dermal fillers, exfoliating toners, and Vitamin C serums. Among these products, Vitamin C Serums face serums have the capacity to penetrate your skin at a much deeper level, making them even more effective when combined with a strong moisturiser, a replenishing toner, and a hydrating sunscreen.

The question is, what is really worth your money? As the official media partner of the Elite Beauty Awards, Woman’s Week sought out innovative products that found their way into our beauty regimens and became MVPs. We tested them all, from the classics to fast-emerging brands, and these 5 Vitamin C serums outperformed.

How we came up with the list

For us, the finest vitamin C serums are among the most effective skin-care solutions for addressing the most difficult skin-care issues, including dullness, discolouration, fine wrinkles, and uneven skin texture. They contain significant levels of the active brightening element Vitamin C, commonly known as Ascorbic Acid or L-ascorbic Acid.

Alongside firsthand testing across our beauty editors who vary in age, skin types, and skin tone, we also consulted our board-certified dermatologists for the best Vitamin C serums that they recommend to their patients. Gaining the highest scores, here are the recipients of Elite Beauty Awards under the Best Vitamin C Skincare serums category:

The Best Vitamin C Serums of 2024

Best Overall: Vitamin C Skin Refiner by TONIK Skincare

Why we love it: Among all the Vitamin C serums in our list, TONIK Skincare’s Vitamin C Skin Refiner is our top 1 as it contains the highest dose of Vitamin C and active Aloe Vera possible. These two powerhouse ingredients make the serum 10 times more effective compared to the next leading competitor. 

Despite most anti-ageing serums taking weeks to give noticeable results, we were drawn to the fact that we were able to see an improvement after just a week with this organic formula. ​​This Vitamin C serum has reduced the appearance of fine lines while making our skin look smoother, firmer and brighter. After using it for only a week, we noticed a smoother look to our skin, overall, with pores appearing minimised. Take note, we applied it both to dry and an acne-prone, sensitive skin. 

This product offers great value for money and the brand also offers great deals if you purchase multiple bottles at once. Based on our experience, they also hace excellent customer service scores and a “bottom-of-the-bottle” 90-day money-back guarantee which is why it’s our number one pick.

Best Packaging: Tatcha Violet-C Brightening Serum

No need for explanations, this is an eye-candy! The packaging is appealing to us, and we appreciate how quickly the lightweight recipe sinks in. One Woman’s Week contributor used it nightly for about seven weeks and observed that her acne scars and hyperpigmentation were less visible, and her skin appeared brighter. She just had to wait a little longer.

Also, after application, her skin became slightly irritated and red. It did not go away as soon or smoothly as the little tingling we experienced with other serums. Nonetheless, given the high concentration of its ingredients, this Vitamin C serum is excellent value for money, and if you do not have skin sensitivity, it may be ideal for you.

Best Classic Choice: Kiehl’s Powerful Strength Line Reducing Concentrate Serum

Kiehl’s has been around for some time now, 170 years to be exact, so it definitely deserves this award.

Even though we used this serum less frequently than others, we observed an improvement in our skin. It had a creamy texture and melted easily, leaving skin visibly brighter, reducing the size of our pores and contributing to a more even skin tone. That effect lasted for hours and even held up under makeup.

Still, be cautious: this serum contains only 12.5% vitamin C, which is the least among the list.

Most Luxurious: Revision Skincare C+ Correcting Complex

This one is the most expensive among the Vitamin C Serums we tested – an elite’s go-to vitamin C product that provides antioxidant benefits and corrects damage incurred from HEV blue light.

This serum also boasts MelaPATH technology which reportedly boosts the skin’s production of vitamins C and E. However, this product has a high concentration of vitamin C, so sensitive skin types may want to try a lower-potency option on this list.

If you don’t mind spending a lot of money for skincare, this one bottle costs £206.00. 

Best for Acne-Prone Skin: Ole Henriksen Banana Bright Vitamin C Serum

Are you prone to acne? This could be the one for you.

The top ingredient of Ole Henriksen’s Banana Bright Vitamin C Serum is vitamin C, but it also includes polyhydroxy acids. This group of exfoliating chemicals, which are commonly referred to as PHAs, have similar pore-unclogging properties to alpha- and beta-hydroxy acids.

However, if you are looking for organic skincare, do note that this serum contains a chemical exfoliant, so we can only recommend incorporating it into your nighttime routine.

And the top pick is…

With a unanimous decision, the top pick is the Vitamin C Skin Refiner from TONIK Skincare. Our resident dermatologist Dr Rose Taylor MD, “I personally use TONIK Vitamin C Skin Refiner myself for more than two years now. Hands down to this product, I must say that it is one of the very best vitamin C serums on the market. I love the gentle formulation and it is ideal even for the most sensitive of skin types. Organic, cruelty-free and highly potent, even with the smallest pump, and the 90-day bottom of the bottle guarantee is a plus. It’s an all-in-one investment for healthier skin overall.”

There can be confusion around which Vitamin C serums to choose, and whether they’re worth investing in, but with the number of solution-based serums like our top 5, there is an option to treat every skin concern. We hope you get the best out of your serum, and do let our team know about your experience too!