A personal wardrobe mishap sparked an entrepreneurial journey that now helps women nationwide sleep better while looking stylish. When U.S. Army veteran Donna and her sister Deborah found themselves dealing with mismatched, worn-out bonnets and uncomfortable sleepwear, they recognized a gap in the market that extended far beyond their own closets.
The sisters, both over 55, launched Sleep Sassy in 2018 with a clear mission: creating colorful, comfortable, and coordinated sleepwear that women wouldn’t mind being seen wearing. Their innovative approach pairs every pajama set with a matching satin-lined bonnet, addressing both style and hair protection needs simultaneously.
The brand’s product line features bamboo pajama sets available in short and long sleeve options, as well as rompers, all accompanied by coordinating satin-lined bonnets. Generously sized, and range from size Small to 3X. The collection also includes silk and satin sleepwear, slippers, and bedding essentials designed to enhance the sleep experience while maintaining an aesthetic appeal.
For women experiencing menopause and perimenopause, the lightweight bamboo fabric offers particular benefits. The material’s breathable properties help regulate body temperature, providing relief from hot flashes and night sweats that often disrupt sleep during this life stage. This focus on menopausal comfort reflects the founders’ understanding of their target demographic’s specific needs.
Beyond physical comfort, the coordinated sleepwear sets address an often-overlooked aspect of wellness: the connection between quality sleep, appropriate sleepwear, and mental health. By creating loungewear that feels as good as it looks, the brand aims to boost confidence and comfort during vulnerable nighttime hours.
The inclusion of satin-lined bonnets with every set serves a dual purpose. While maintaining the coordinated aesthetic that sets the brand apart, these accessories protect hair from friction and moisture loss during sleep, helping customers maintain healthy hair overnight. This attention to both style and function demonstrates the founders’ commitment to comprehensive nighttime care.
As the brand continues to grow, its focus remains on serving women who prioritize both comfort and appearance in their sleepwear choices. The veteran-owned business particularly aims to reach those dealing with menopause-related sleep challenges and anyone recognizing the importance of quality rest for overall mental health and well-being.
The sisters’ transformation of a personal frustration into a solution-oriented business exemplifies how identifying everyday problems can lead to meaningful entrepreneurship. Their approach to sleepwear design considers the whole person, from temperature regulation needs to hair care concerns, creating a comprehensive nighttime wardrobe solution that addresses multiple aspects of women’s health and comfort.
