When someone faces a health crisis or personal loss, the initial outpouring of support can be overwhelming. Cards arrive by the dozen, phone calls come regularly, and friends show up with casseroles. But as weeks turn to months, that steady stream of encouragement often dries up—even though the person may still be struggling.
Heidi Monsour, a former National Youth Motivator, noticed this pattern and decided to do something about it. Her solution: Motivation by Mail LLC, a subscription service delivering weekly motivational postcards to people who need a consistent reminder that someone cares.
“In my experience, when people first face difficulties, they often receive lots of encouragement from friends and family,” Monsour explains. “But recovery can be slow, sometimes illnesses linger, and the cards and calls stop coming even though there is still a great need for encouragement. I wanted to create a service that addressed that deficit.”
The Science Behind Steady Support
The concept is straightforward: someone purchases a subscription ranging from six weeks to a full year, adds a personal message, and Motivation by Mail handles the rest. Every week, a freshly designed postcard arrives in the recipient’s mailbox, featuring colorful artwork and inspiring words.
Research backs up the value of this approach. Studies indicate that consistent encouragement can increase motivation, confidence, performance, and even aid in healing—making the weekly cadence more than just a feel-good gesture.
“We all have people in our lives who could use a lift, but finding the time or the right words can be difficult,” Monsour says. “Motivation by Mail offers an easy and affordable way to provide consistent encouragement to the people we care about.”
Beyond Get-Well Cards
While the service initially focused on people dealing with illness or loss, Motivation by Mail has expanded to address other needs. The company now offers a series specifically designed for college students, tackling common issues like homesickness, anxiety, and self-doubt. The single semester plan includes 15 weekly cards for $49.99.
Monsour is adamant that the physical format matters. “We may live in a digital age, but when it comes to real encouragement, sending a text or sharing a meme is just not enough,” she states. “That electronic message is gone in a flash, but a high-quality colorful postcard with an inspirational quote or encouraging words is tangible. It can be read over and over again, pinned to a corkboard or used as a bookmark.”
The company currently operates only within the United States, but plans to expand internationally in 2026. For now, the focus remains on making encouraging postcard subscriptions accessible and affordable for anyone who wants to support someone they care about.
The premise is simple: sometimes the most powerful thing you can do for someone isn’t showing up with a grand gesture in the moment of crisis—it’s showing up consistently, week after week, long after everyone else has moved on. And for those who want to provide that support but struggle to maintain it, weekly encouragement services offer a practical solution.
