Utah-based nutritional supplement company Yū has been honored with the prestigious “Best Products for Healthy Aging” award from Woman’s Week. The female-focused brand, now in its third year of operation, has distinguished itself in the competitive wellness industry with its innovative approach to nutritional supplements designed specifically for women’s health needs.
The company offers a comprehensive range of products targeting various aspects of wellness, including collagen, greens, weight management, and immune health supplements. What sets Yū apart is their commitment to quality formulations that avoid artificial additives.
“We created this company to be different by design. One that would empower the individual and benefit the family,” explains Jenny Peterson, co-founder of Yū. This philosophy has guided the development of their product line, which focuses on delivering tangible health benefits rather than following industry trends.
Craig Johanson, another co-founder, emphasizes the science-based approach behind their formulations: “Our products are thoughtfully created to deliver specific benefits. Those benefits are based on leading science and just not hype or hope.”
All of Yū’s proprietary formulas are globally sourced using natural ingredients and undergo rigorous third-party testing to ensure safety and efficacy. The company has made a conscious decision to avoid added sugars, artificial flavors, colors, and preservatives in their award-winning wellness products.
In just three years, Yū has expanded its market presence beyond the United States to include Canada, Mexico, and the United Kingdom. “Our goal is to make an impact on the world,” states Devin Glazier, the third co-founder. “In three years we’ve begun selling products in the USA, Canada, Mexico and the UK and continue to look for opportunities to expand our global footprint.”
This recognition highlights Yū’s emerging leadership in developing effective supplements for healthy aging that particularly address women’s nutritional needs while remaining family-friendly. The company operates through a network of influencers who promote their products, utilizing an innovative approach to affiliate marketing that empowers individuals within their business model.
The award reflects Yū’s dedication to creating high-quality nutritional supplements that help consumers maintain vitality and wellness throughout the aging process.
